:: Questions to Ask ::
:: Effective Real Estate Agent Interview Questions
In today’s market, selecting the right real estate agent to sell your house has never been more important. If you hire a bad real estate agent it can delay the sale of your home for months. One of the best methods to identify the right agent to sell your property is through an interview
You need to conduct an interview with an agent to learn about their background, to see what they know about the local area and to find out if they are a good fit with you, your property and your lifestyle. If you are getting agents out to advise you the market price of your home take the time to interview them and ask the right questions to make sure you select the right agent. The last thing you want to do is base the decision of who should sell your property on who comes up with the highest price…. the inflatable agent who keeps blowing up the price up to impress you.
Here are some important questions you should ask each agent you interview as well as the things to look out for in their answers.
 How many years have you been involved in real estate and agencies worked for?
Ideally you want a career real estate agent that has been in the industry for at least 3 – 5 years. The real estate industry has a lot of turnover as people test drive the career with the false impression that it’s easy. Nothing could be further from the truth and
that’s why you need to identify those that have been in the industry for a long time as longevity is one of the best indicators of success. Also a good indication of an agents expertise is what they were doing prior to real estate. Some agents have prior business
dealings & knowledge that is invaluable to real estate marketing & management.
 Is your agent a member of Real Estate Institute of WA.
Here in West Australia you want to make sure that anybody you deal with is a member of the Real Estate Institute of WA – the REIWA. The real estate industry bodies provide a tribunal and complaints system to deal with problems between a buyer or seller and the agent. If the problem is bad enough they can be struck off the membership. Clearly it is not always the case but you should assume for you own protection any agency that does not belong to their industry body as though they could have been struck off. Would you use a lawyer who was not a member of the Law Society or an Accountant or Financial Planner who was not member of their industry body.
 Is real estate your full-time career or a part-time career?
You only want a professional and full-time real estate agent to sell your home. You cant sell real estate part time. If a buyer wants to inspect a house they dont want to be told you only work a couple of days per week. You shouldn’t hire a real estate agent that only spends a few hours a week on the job.
 What makes you a better choice for me than your competition?
How can anybody who cannot concisely explain the benefits of using their agency sell the benefits of your home? Use this question to discover just how competitive they are and how well they have researched the market and their competition, especially in your area. Their answers can also reveal their level of experience and understanding of the agency they work in.
 What qualifications, certificates, awards has the agent achieved?
Generally you can ignore any awards they have received in their own office. Too many agencies share the awards around so everybody has a few to boast about. If they are a member of a major real estate group ideally you want to be looking for state based success or even national awards. Even better are awards from the Real Estate Institutes as they cover all real estate agencies whether from a franchise, marketing groups or independents.
 Do you have a data base of buyers..?
Agents with a long list of genuine buyers are the ones that will create immediate interest, reduce costs, have a potential to achieve multiple offers. Plus is they have a team dedicated to sales support this will be good assurance that the best deal with be achieved.
Would I be working only with you or would I be also working with a team?
Who are the other members of your team?
You are looking for solid a team of successful salespeople. You don’t really want a team that’s too big as when they have a core of one or two successful sales people your potential buyers are being diluted to far with less successful salespeople. In some large agencies they have automatic data services that over inform & render their data bases inactive or non responsive. Find out how they utilize their data & can they show you the list of interested individuals as proof. Make sure you feel comfortable with the way their team operates and how they will service you. Also make sure that you have a list of team mates and their duties and contact information.
 How accessible are you?
Will I be given your mobile phone, direct phone on your desk and any other phone number where you can easily be reached? How often will you contact me and how?
The biggest criticism about real estate agents is communication. Everybody has heard of horror stories of sellers that have been promised the world and once they sign the selling authority they never hear from the agents again. Thankfully that sort of relationship is pretty rare but there is still night and day between the leading agents and the average agent.
Make sure your agent knows you demand a high level of communication and that you want as many contact numbers as possible. Ideally you want to receive written feedback on every buyer inspection providing full details on the inspection that has taken place along with a weekly report & summary of the inspections throughout the week. Ask to see a copy or give the points of that feedback.
 Where is your agency located & area of influence?
In the new world of mobile agents the office is really now just a meeting point. A place for the agent to process the transaction & have a home base. The location in a sales sense is now not that relevant but a central location to the suburbs or postcodes
service area is preferred. Also the web is the new shop window for most businesses in the 21st century.
How many properties do you have on display in the window or online?
How many carparks are available for prospective buyers?
Ideally you should visit the agency of any real estate agent you short list.
When you walk into an office it is often quite easy to see the professionalism on display.
Quite often when you are tossing up between two agencies just walking up to their window display or into
their reception area will identify the real professional amongst them.
However the rise of the small boutique office will indicate a smaller operation & potential for less fees.
 How will you determine the appropriate sales price for my home?
Usually this is done by comparing sales activity of similar houses. The big debate is how your house compares to other houses that have sold. They may be able to offer ideas to improve your house and make it sell for more. If done correctly, all of the agents you interview should price your home pretty close. If an agent prices your house significantly higher or lower than the other agents’ prices, find out why they priced it that way.
Remember, if it’s too good to be true then it usually is. Some agents promise to list your house at a high price knowing that once you’ve signed the agreement, they can make you lower it to a reasonable amount later on. There are called inflatable agents for obvious reasons. That wastes time and the longer your house sits on the market, the less money you’ll sell it for. Theoretically this should not be a problem you’ll run into because these agents usually don’t sell that many houses.
 How are you going to promote my home?
Please explain Marketing versus Advertising…?
If the agent cant give the correct answer this move on. They are only going to cost you money.
How often will you hold open houses?
How will you promote it?
What is the difference between Advertising & Marketing?
Make sure they don’t just list it in on the internet and erect a sign in your front yard.
They may advertise in newspapers, magazines and other publications.
Also find out how they will feature your home on the Internet. Open houses are also a way to promote your house, but their effectiveness is up for debate. Ask your agent about their views on open houses.
 What does the listing agreement entail?
What are the starting and expiration dates?
What’s your commission and how negotiable is it
Make sure you read the contract and ask them to leave you a copy. Be sure you understand it before you sign.
The important things to know are when the starting and expiration dates are, how much the commissions and fees are, and how to terminate the agreement due to non-performance.
Dean Mitchell & Co provides a performance guarantee to every seller.
 Will I get a comprehensive Report, Evaluation, Planner & Overview…?
Do I get an analysis, feasibility, potential property plan…?
The next best thing to a valuation, the real deal & expected value of the property.
Do you get some secrets to sell, magic marketing,
 What haven’t I asked you that I need to know?
This question shows you what they think is important for you to know.
Remember, it’s their job to help you understand and become comfortable with the process.
 The most important question is what you need to ask yourself…
Do I think this real estate agent will do a good job selling my home and can I work with
him/her to achieve this goal?
If you do not feel comfortable with them simply move on to another agent.
 DO you have service providers for discounted exclusive sale services..?
Before, during & after sales services… Cleaners, settlement agents, pest inspectors, building inspectors,
finance brokers, surveyor, maintenance man….etc
:: DIAL DEAN on 0413122633